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Citation Flow is a metric developed by Majestic, a leading SEO tool provider, that is widely used in the field of search engine optimization. It is designed to measure the quantity and impact of backlinks pointing to a website. Backlinks are links from other websites that direct users to a particular site, and search engines consider them as signals of a website's popularity, credibility, and relevance. By analyzing the citation flow of a website, SEO professionals can gain insights into its overall authority and influence within its niche. The concept of citation flow revolves around the idea that the more websites that link to a particular site, the more influential and authoritative it is considered to be. Each backlink serves as a citation, contributing to the overall citation flow score of the website. Websites with a higher citation flow score are generally seen as more reputable and trustworthy by search engines, which can positively impact their search engine rankings.

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